HVAC Digital Marketing Experts

SEO is short for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure & outreach of your brand, through non-paid (also known as “organic”) search engine results.

Search Engine Optimization is just as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers or services they are seeking, the words they use, and the type of content they wish to consume. 

According to HigherVisibility.com, the first page of Google captures 92% of the traffic clicks

According to Google, there are 70,000 Google searched done every SECOND.

Yup that’s right. Not daily, not hourly, not by the minute, but every SECOND.

Tick, there’s another 70,000 people searching on Google.

That equates to 4.2 million people searching for something on Google every minute.

Search engines can bring 1000’s of people to your website 24 hours a day, 7 days a week, 365 days a year.  

No matter what you’re doing, Google can be bringing you in money in your sleep.

The question is, can we get these people to your website and create loyal customers?

The answer is YES!

There is no definitive answer.

It all really depends on how much authority your website has.

But what we can promise is transparency on where your website ranks and the improvement on a month to month basis.

1. Quality of Traffic. We want to attract visitors who are genuinely interested in your product or service.
2. Quantity of Traffic. We’re always striving for more Qualified Traffics.
3. Consistently Analyzing Analytics and make changes based on these analytics.
4. A/B Split Test. Test everything from title, the offer, the content, the landing page, and much more.
5. Rank for as many search terms related to your business as possible.
6. Have your website and content set up with proper parameters to meet Search Engine’s algorithm. 
7. Build trust and authority with both Search Engines, Users, and third party websites.
8. Have users interact with your website well. (Example, Users go to many pages, stay on your pages for long periods of time, and not leave  your website after only visiting one page).
9. Engage your customers from your Search engine listing to make them WANT to click your website.
10. Much more to be honest

1. 67,000 searches are performed on Google every second of every day.
2. 93% of digital, online experiences start with a search engine.
3. 46% of all Google searches are local.
4. 95% of all searchers click on one of the links in the first SERP.
5. Search traffic converts 10x better than social media traffic (on desktop).
6. The first position on SERP collects around 30% of the clicks. Second gets 15%; third gets 10%. By the time you get to the ninth and tenth positions, click-through-rates have fallen to about 2%.
7. Long-tail searches (with four or more words), have a better chance of giving your business clicks – even if you’re not in the top positions.
8. Long-tail results in the sixth position, for instance, get 7% of the total clicks, more than twice as effective as the average SERP.
9. 50% of search queries are at least four words.
10. Google owns 96% of all mobile searches, and 93% of all desktop searches.
11. Yahoo, as the second largest search engine, controls 1.42% of mobile searches and 2.83% of desktop searches.
12. SEO is the single biggest factor in lead generation, according to 57% of B2B marketers.
13. 82% of marketers report the effectiveness of SEO is increasing, and 42% report effectiveness is increasing significantly.
14. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.
15. It’s estimated that by 2020, half of all online searches will be voice searches.
16. In 2018 25% of households in the US owned a smart speaker. With 78% year-on-year growth, that number hit 120 million in 2019 (41% of Americans).
17. After listening to music, search is the #2 and #3-most frequent use-case for smart speakers in a typical week.
18. Google’s answer box is triggered by 25% of all searches.
19. The top ranking site is, on average, 17% faster than sites which rank in the #10 spot.
20. The top ranking pages have 8.7% lower bounce rates than sites which rank in the #10 spot.
21. The top ranking pages have almost 6x more links than sites which rank in the #10 spot.
22. The top ranking page contains, on average, 1,890 words.
23. The highest-impacting SEO factor remains link signals (29%), with on-page signals a close second (24%).

Via HigherVisibility.com

1. 2018 was the first year where the majority of searches came through a mobile device.
2. 72% of consumers who did a local search visited a store within five miles.
3. In 2019, 59% of all searches came through mobile.
4. 2020 is expected to see 211 million Americans using mobile search.
5. Mobile’s influenced retail sales to the tune of an estimated $1.4 trillion USD (and that was back in 2016).
6. Even short connection delays (500ms) result in 26% higher “peak frustration” and up to an 8% decrease in engagement.
7. 46% of consumers say their biggest frustration from browsing the internet on mobile comes from having to wait for pages to load.

Via HigherVisibility.com